Credit Union's data is rich with insights to help them better understand their members. The following are a few examples of the business problem, insights and results. For detailed results please visit the client case study page. 

 

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Business Problem: Increase credit card use with a loyalty program.

Business Insights: Credit union described their members as blue -collar male and wanted to create a loyalty program aligned to retailers the membership would frequent. Upon reviewing transactions, it was noted that a high percentage transactions were made to traditionally female retailers. Upon closer review, a significant percentage of credit cards were held with a joint owner identified as female.

Results: Creating a credit card loyalty offering that included incentives targeted at male and female members. 

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Business Problem: Stagnant loan growth.

Business Insight: Research concluded lending process and channel were separate silos

Results: Channel and lending process alignment resulted in the credit union experienced the highest loan growth in the recorded history of the organization.

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Business Problem: Low new member engagement.

Business Insight: The largest concentration of new members were identified aged 18-34 with great credit but low auto, credit card and checking product penetration and 33.6% usage of an online channel.

Results: Enhanced online/mobile offering (included RDC) and onboarding process resulting in increased mobile adoption and overall loan growth by new members.