6 Ways To Create Retail Lemonade


The economic impact of COVID-19 has hit the retail sector hard. In the past month alone, several large retailers have filed for bankruptcy. Here is an abbreviated list.

  • Neiman Marcus

  • J Crew

  • JCPenny

  • Tuesday Morning

  • John Varvatos

  • State Stores (Goody's Palais Royal, Bealls, Peebles, and Gordmans)

That is an astounding list, as well as a significant amount of soon to become available commercial real estate.

Since credit unions are also retailers, what should they be thinking about as they re-open to maximize success?

1. The retail world will never be the same.

Accept it, pivot into, and embrace it.

2. Become masters at mastering change.

Change will keep on coming and coming fast. As Mara Mara Devitt, senior partner at retail design firm McMillan Doolittle said in a recent National Retail Federation article

"The rules will change again, and expectations will change — which has always been the case in retail.”

Flexible design means that instead of making permanent bricks-and-mortar changes, things like store layout can be easily modified when consumer demand takes a different turn.

3. Embrace your online channel.

This does not mean merely sending emails. Look for new ways to engage this channel. Is this the time to launch a savings or financial management gaming app? Build trust and education and dialogue with those who have just embraced the most agile of channels.

4. Communicate safety e