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We believe 

  • That data activation doesn’t have to feel overwhelming or expensive to be impactful.

  • That data activation is only limited by an enterprise's dreams.

  • That to fulfill a credit union's mission to serve its members, it needs to leverage its data.


Our Mission 

  • THRIVE is on a mission to simplify a data activation process that will help credit unions to quickly and easily harness their data so that they can identify new revenue sources, lessen member friction, increase talent productivity and ultimately improve member's lives. 

  • We accomplish this by filling enterprise knowledge gaps, developing member-centric strategies, and delivering results in 90 days or less.

We believe that credit unions can leverage their data and talent to identify new revenue sources, reduce member friction, increase talent productivity that will improve members' lives
in 90 days or less.

Anne Legg

Founder & CEO

Anne Legg is a recognized, award-winning industry expert, author, educator, and member-centric data strategist who holds an MBA thesis on the credit union business model. She is the author of Big Data/Big Climb: A credit union playbook for leveraging data and talent to achieve revolutionary member relationships.

Recently added to America's Credit Union Museum's Ensweiler Research Library.

She is the founder and CEO of THRIVE Strategic Services. She has guided over 600 credit union leaders on a mission to simplify their data transformation, identify new revenue sources, lessen member friction, and increase talent productivity to truly change member lives. 

Anne has received numerous awards, including; 

CUNA MBDC Professional of the Year

Credit Union Executive Society Rising 100

CO-OP ThinkPrize semi-finalist

She has also been named “A Woman To Watch” By the Credit Union Times.

Anne is currently the Southwest CUNA Management School lead faculty for Data & Analytics. And she has served as a lead instructor at the CUNA Marketing School and acted as the subject matter expert for CUNA’s Credit Union marketing curriculum. Anne has also been an author for CUNA’s Environmental Scan, The Credit Union industry’s leading strategic planning guide.


Her work has been published and presented at both the 2012 and 2014 International Cooperative Summits,

Making her the only Credit Union professional in the United States to do so.


In 2019, she climbed the tallest freestanding mountain on the planet, Mt Kilimanjaro.

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