Uncover & Reduce Member Friction
Your Members' Problems
Members want their credit unions to solve these four problems. Please note that they are not the same as Mortgage, Auto Loan, Credit Card, or Term Deposit. Those are the credit union's products that act as conduits to solve their problems. This means the member wants to talk about a home, not a mortgage, a car, not an auto loan. This shift of perspective brings a slightly different understanding of the products and services and how they are perceived and used by the member.
Additionally, the member's journey to resolve these problems is fraught with friction.
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To help reduce the friction and deepen the member experience, we harness your credit union data to provide you with the following insights:​
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visualize competition to identify new sources of revenue
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identify disruption to determine actions to take
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visualize member spending behavior and cash flow
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understand member friction and what actions to take to decrease it
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To learn more, we have curated the following articles, classes, and suggested chapters in the book.
Of course, our favorite way to learn is from you. Please click here to set up some time to chat.
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Curious about the current state of data at your credit union?
Take this quick data success assessment to find out.
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Shelter
Problem
Transportation
Problem
Travel & Play Problem
Rainy Day & Retirement
Problem
Quick reads
These brief articles provide additional insight
Competitive Analysis
This analysis was created to help credit unions improve product portfolio performance.
This analysis reviews the product and engagement process using both qualitative and quantitative data to deliver insights on the market, competition, positioning, and pricing, followed by strategic recommendations.
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Disruptor Analysis
This analysis provides credit unions with the insight of current organizations that are actively disrupting them and actively taking market share.
Followed by strategic recommendations.
Disruptor Analysis
This analysis provides credit unions with the insight of current organizations that are actively disrupting them and actively taking market share.
Followed by strategic recommendations.
Let's Learn
Enjoy a deeper dive into the subject matter with a data education session.
Creating a member-centric data use case
The Book
Big Data/Big Climb:
A credit union playbook for leveraging data and talent to achieve revolutionary member relationships
This book will provide you and your credit union with the tools you need to reduce member friction, analyze actual competition, and identify disruption to improve your members' lives and gain competitive advantage.
Suggesting reading:
All of chapter 4