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Data, Games & Cheddar Making Members lives better?


Technology continuously reshapes consumer expectations and pushes credit unions to redefine member engagement. The recent advancements in loyalty applications powered by open banking provide a clear roadmap for us in the financial sector to not only meet but exceed these expectations.


Cheddar - making life better?

Credit unions can unlock unparalleled insights into member behavior, preferences, and needs by integrating technology, gamification, and data analytics. The success of bank-powered reward apps like Cheddar, which leverages open banking to offer instant retail savings and personalized recommendations, showcases the potent impact of these tools. This approach not only aids members in navigating financial complexities but also enhances loyalty by making each interaction feel unique and valued.


Imagine a credit union where every member's interaction is an opportunity to deepen their relationship with us—once thought a dream, now a reality. Gamification can create engaging, interactive experiences that reward members for their loyalty, financial achievements, and engagement. This method transforms mundane financial tasks into exciting challenges, encouraging members to engage more deeply with their finances and the credit union.


Furthermore, the utilization of data analytics enables credit unions to tailor products, services, and communications to individual member needs. By understanding their spending habits, preferences, and financial goals, credit unions can offer personalized advice, products, and services that resonate with them on a personal level.


Incorporating these technological advancements goes beyond enhancing member satisfaction; it's about building a community where members feel understood, appreciated, and supported in their financial journeys. Credit unions' path forward is embracing these technologies to create a more personalized, engaging, and rewarding member experience.


Leveraging the power of technology, gamification, and data, credit unions can transform their relationship with their members to forge deeper, more meaningful relationships. Today is a great day to build a future of finance where credit unions are not just financial institutions but pivotal partners in our members' financial well-being.



Looking to Build Data Literacy in 2024?


will you check that box!

Data isn't just a tool in credit unions—it's the key to unlocking new opportunities, improving members' financial lives, and achieving your credit union mission. The Data Activation Series is your ticket to becoming a confident, capable, and proficient data leader. It's about making data work for you, your credit union, and your members. It's your passport to a data-driven future where you lead confidently and shape your credit union's destiny.

Only Three Sessions Left! Register Today!


Is Data Governance on your 2024

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Deep Dive Data Governance Workshop

Monday, April 22, 2024

9:00 am to 12:00 pm (PST)


Unlock your Credit union's full potential to elevate its members' lives!

10x the MX leverages cross-functional teams to create collaborative, effective solutions driving meaningful impact. We specialize in helping credit unions activate their data to accelerate and elevate their members' lives.

Learn how Corning Credit Union used 10X the MX to:

  • Increase member experience and satisfaction

  • Improve organizational efficiency and processes

  • Empower credit union talent, boost satisfaction, and build critical thinking and execution capability.


Data Strategy


First City Credit Union

Learn how First City Credit Union partnered with THRIVE to help them identify their gaps in existing data efforts, gain clarity on member needs and wants, and build a multi-year roadmap for data success.

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