A credit union playbook for leveraging data and talent to achieve revolutionary member relationships

Available on Amazon!

ABout the Book 

Data is one of the most robust assets Credit Unions have, yet there are few resources available to help the industry leverage this asset.


Big Data/Big Climb is a must-have guide for those who are looking to improve their members' lives using data. This foundational primer on data transformation uses the metaphor of climbing Mt Kilimanjaro to provide both clarity and a framework on this subject.

With sections titled "Which is more mature your data or a teen," and "A Credit Union governs its loans, so why not its data" as well as "Building Credit Union Hakuna Matata" this book cuts through techno-jargon and translates data transformation concepts into a playbook for credit unions to create revolutionary member relationships.


          This must-have guide provides guidance on:

- assessing the current credit union data state

- creating an enterprise vision

- building member-centric data strategies

- demystifying data maturity

- establishing a data governance practice

- building a data analytics program

- developing a data consumptive culture

- building continuous data-centric capabilities


Not only is the book packed with real-world examples, assessment guides, and case studies, there is BONUS content available online for only Big Data/Big Climb readers.  This book will provide your credit union with the tools it needs to reduce member friction, analyze actual competition, and identify disruption to improve the lives of its members and gain competitive advantage.


It is a must-read across boards, leadership teams, department leads, and member contact talent.

What others are saying

"Anne gets it. The credit union with the best people that uses their data best WINS!  Credit unions sit on a treasure trove of information---time to mine it and put it use.  It’s about member experience and closing the personalization gap.  Try doing that without data and people. 

Yep, Anne gets it.”  

Patrick Adams, CEO of St. Louis Community Credit Union

1140 Wall Street #305

La Jolla, CA 92038-0305



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