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Full of Thanks!

Anne Legg autographing a copy of Big Data/Big Climb to

add it to the ACUM's Ensweiler Research Library

As we gather for Thanksgiving, I took the opportunity to think about Credit Unions. Many, many years ago, I was introduced to a wonderful industry called #creditUnions. I was delighted to learn that a financial alternative worked hard to serve its customers, called members, because that is what they are, members/owners of the financial cooperative.

As I learned more, I discovered that this industry is founded on eight cooperative principles and that its impact on its members' financial lives is incredible.

I've had the incredible good fortune to personally and professionally experience this #impact. I've seen how a skip-a-payment can be the bridge to keeping someone from financial hardship, how a debt consolidation loan is a pathway for economic recovery and stability, and the extra cash saved by financing an auto at the credit union helped buy needed children's shoes.

So it was no surprise that my thesis was on this industry when I returned to school to get my #masters. It was a bit of a surprise when CUNA CFO Council recognized the thesis, turned it into a CUNA whitepaper, and then was selected for publication and presentation at the International cooperative summit. This recognition and others inspired me to see how I could lend my talents to help this industry and its mission. Working with over 600 credit union leaders to leverage their data was incredible, and the impetus to create the only data activation playbook specifically developed for the credit union industry. This, of course, was the anchor text for Data Activation Series and the SCMS faculty position. But I never thought it would end up in the Americas Credit Union museum's Ensweiler Research Library.

I am incredibly #thankful for being a part of this industry and lending my talents to keep it moving forward in helping members. And thank you for all of your help and support in this journey. I could not be here without you!


Looking for More?

We believe that data activation doesn't have to feel overwhelming or expensive to be impactful. After helping over 600 credit union leaders launch their data journeys, we have identified several consistent knowledge gaps. We have worked hard to fill these gaps with a variety of educational offerings:

There is something for everyone!

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