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Understand Your Member's Journey, Friction & the Amazon Effect

Updated: Jan 14, 2020

Hello Everyone and welcome to 2020!

A few months ago, I was quite surprised to learn that credit unions were, for the first time, rated below banks in terms of customer satisfaction in a recent national survey.

Eeek! It was honestly my first thought about this news. After my pulse returned to normal levels, I started researching the heck out of the drivers that lead to this current situation. I'm excited to say my findings are being featured in a multi-part series featured in CUtoday.

Click here to read part 1: Understand Your Member's Journey, fiction and the Amazon Effect.

For added value, I created additional materials that were placed on a password-protected webpage. To gain access to them, please click the link featured at the bottom of the CUtoday article, it will take you to a sign-up page, enter in your email. I will send you the additional resource access instructions.

I would love to get your feedback on these articles, so please use the new comment section on the blog page to share your thoughts.



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