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Ten Actions To Turn CU Data Into Rocket Fuel!

Unleashing the Hidden Potential of Your Credit Union's Data Assets and Creating ROD


One metric many credit unions struggle with is showing the ROD (Return ON Data). As we kick off a new year, here are ten actions to drive home some seriously fabulous ROD.


  1. Evaluating Data Culture: Start by assessing the current data culture within your organization. This involves understanding how different teams view and use data and identifying barriers to effective data utilization. A well-structured survey can help gather insights into member friction, data culture, and the capabilities needed for better data handling.

  2. Unveiling Insights on Members: Analyze member data thoroughly, such as transaction history, to gain a deeper understanding of member demographics, spending patterns, and preferences. This step is crucial for identifying opportunities for improved engagement and personalized member experiences.

  3. Crafting a Multi-Year Roadmap: Develop a strategic plan that aligns your data initiatives with organizational goals. This roadmap should guide your data strategy over multiple years, setting a clear direction for data-driven decision-making.

  4. Implementing a Data Scorecard: Use a data scorecard as a benchmarking tool to measure progress against industry best practices and identify areas for improvement. This tool helps in tracking the effectiveness of your data strategy.

  5. Cross-Functional Alignment: Ensure that all departments understand the significance of the data strategy and collaborate effectively. Data should be viewed as a cross-functional asset that can enhance efficiency, mitigate risk, and improve member experiences.

  6. Leveraging Existing Data: Optimize the use of existing data before seeking new data sources or technologies. Focus on specific use cases that resonate with your members to maximize the impact of your existing data.

  7. Data Governance: Establish strong data governance practices to ensure data quality, compliance, and ethical use. Clear guidelines for data management, access, and security are critical for maintaining trust in your data environment.

  8. Data Education and Continuous Learning: Invest in educating your team about data literacy and the importance of data in decision-making. Continuous learning is crucial to stay updated with the latest trends and technologies in data management.

  9. Building Data Partnerships: Collaborate with fintechs and other organizations to access advanced data management and analytics expertise. Partnerships can provide innovative solutions that might be challenging to develop in-house.

  10. Member-Centric Approach: Center your data strategy around your members. Collect and use data to personalize services and improve their financial well-being. Understanding member needs and preferences is critical to differentiating your organization from competitors.


These actions can jumpstart data value creation and transform data stress into a strategic asset, driving growth, insights, and member satisfaction. The journey to data mastery involves understanding your organization's current data landscape, setting clear objectives, prioritizing initiatives, and measuring progress. Remember, the goal is to harness the power of data to create meaningful and personalized member experiences, improve operational efficiency, and stay ahead in a competitive landscape.


Elevate your data leadership in 2024 with the

Data isn't just a tool in credit unions—it's the key to unlocking new opportunities, improving members' financial lives, and achieving your credit union mission. The Data Activation Series is your ticket to becoming a confident, capable, and proficient data leader. It's about making data work for you, your credit union, and your members. It's your passport to a data-driven future where you lead confidently and shape your credit union's destiny.

Registration for 2024 Sessions is available NOW!


Ready to

create an aligned, strategic data destination?

We can help your credit union unlock the full potential of your data to elevate its members' lives.

To help credit unions harness and use their data, we partner with you to develop a member-centric, multi-year data strategy to solve member friction. We determine the data needed to solve the use case and help build the solution. Along the way, we deliver the following;

  • an enterprise data vision statement

  • a member-centric data strategy based on actual member data

  • a data governance foundation

  • best practices for data analytics capability

  • a comprehensive data roadmap

  • a data success scorecard


Data Strategy


First City Credit Union

Learn how First City Credit Union partnered with THRIVE to help them identify their gaps in existing data efforts, gain clarity on member needs and wants, and build a multi-year roadmap for data success.

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