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Leveraging data to 

Reduce Member Friction &

Improve Their Lives

Your Members' Problems

Members want their credit union to solve these four problems. Please note and they are not the same as Mortgage, Auto Loan, Credit Card, or Term Deposit. Those are the credit union's products that act as conduits to solve their problems. This means the member wants to talk about a home, not a mortgage, a car, not an auto loan. This shift of perspective brings a slightly different understanding of the products and services, how they are perceived and used by the member. 

To help deepen the member experience, we harness your credit union data to provide you with the following insights:​

  •  visualize competition to identify new sources of revenue 

  •  identify disruption to determine actions to take

  •  visualize member spending behavior and cash flow 

  •  understand member friction  and what actions to take to decrease it

To learn more, we have curated the following articles, classes, and suggested chapters in the book. 

Of course, our favorite way to learn is from you. Please click here to set up some time to chat.

Curious about the current state of data at your credit union?

Take this quick data success assessment to find out.

Top View of Table & Chair

Shelter

Problem

Car Interior

Transportation 

 Problem

Tropical Resort

Travel & Play  Problem

Colored Eggs

Rainy Day & Retirement

 Problem

Quick reads

These brief articles provide additional insight 

Competitive Analysis

This analysis was created to help credit unions improve product portfolio performance.

This analysis reviews the product and engagement process using both qualitative and quantitative data to deliver insights on the market, competition, positioning, and pricing, followed by strategic recommendations.

Disruptor Analysis

This analysis provides credit unions with the insight of current organizations that are actively disrupting them and actively taking market share.

Followed by strategic recommendations.

Disruptor Analysis

This analysis provides credit unions with the insight of current organizations that are actively disrupting them and actively taking market share.

Followed by strategic recommendations.

Let's Learn

Enjoy a deeper dive into the subject matter with a data education session.

Clutch

 A dive deep into the member's wallet to understand competition, spending behavior and identify those firms that are currently disrupting your credit union to identify data use cases.

Plants

Understanding your members' ecosystem

A deep dive into your member's engagement journey. Highlights include member friction identification and the member's purchase journey.

Creating a member-centric data use case

The Book 

Big Data/Big Climb:

A credit union playbook for leveraging data and talent to achieve revolutionary member relationships

This book will provide you and your credit union with the tools you need to reduce member friction, analyze actual competition, and identify disruption to improve your members' lives and gain competitive advantage.

 

Suggesting reading: 

All of chapter 4

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