Uncover Sources of Revenue
Finding answers to critical questions
Understanding the holistic member financial relationship is not easy, but critical to identifying new sources of revenue. Credit union data holds the answer to these key questions:
Who is my credit union's true competition?
How do we reacquire revenue generating products?
What is my member spend behavior?
Who is currently disrupting my credit union?
How can I quickly understand my member's current cash flow?
We answer these questions and build quick-win strategies for the credit union to swiftly execute.
To learn more, we have curated the following articles, classes, and suggested chapters in the book.
Of course, our favorite way to learn is from you. Please click here to set up some time chat.
These brief articles provide additional insight
Enjoy a deeper dive in to the subject matter
Who is in your members wallet?
A dive deep into the member's wallet to understand competition, spending behavior and identify those firms that are currently disrupting your credit union.
Big Data/Big Climb:
A credit union playbook for leveraging data and talent to achieve revolutionary member relationships
This book will provide you and your credit union with the tools you need to reduce member friction, analyze actual competition, and identify disruption to improve your members' lives and gain competitive advantage.
All of chapter 4