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For the Love of Data Activation

What does Data Activation look like?

It is a process that 1) involves connecting data systems to generate insights, 2) transforming the enterprise based on new, connected data intelligence.

Nope, not easy.

It is complex and can quickly feel overwhelming. Here is a five-step

framework to help launch your data transformation journey.

Step 1. Assess current condition

Understanding the current condition of data utilization to solve internal business and member problems is the foundation upon which to build. The insights in this assessment should include competition, ongoing disruption, and member engagement and spend.

Step 2. Determine enterprise data vision

Critical components of this vision should be identifying the business use case(s) to harnessing data.

Step 3. Develop a member-centric data use case

Take a chapter out of a software development firm and build out the data use case's end-user story. This helps to frame up the narrative around the results and helps achieve buy-in across business verticals.

Step 4. Build the foundation for a data maturity capability

This is where the heavy bricklaying needs to happen so that the data "house" can stand firm. Of course, this involves building both a formal data governance program and business intelligence.

Step 5. Adoption of data into the workplace

Workplace adoption is the ultimate destination for a data transformation journey. To achieve this successfully, organizational talent needs to know how to consume data output and translate it to create business value.

While this is quite a bit to consider, it should be.

Creating data success and climbing the tallest freestanding mountain in the world are not simple tasks and should not be taken a such. That is why incremental growth and concurrent work streams are crucial to success.


Is there a book out there that can help me navigate data transformation?


Written for credit unions by a credit union expert, Big Data/Big Climb: A credit Union playbook for leveraging data and talent to achieve revolutionary member relationships has been hailed as a "must-have".

The book cuts through techno-jargon and translates data transformation concepts into a playbook filled with real-world examples, assessment guides, and other tools needed to reduce member friction, analyze actual competition, and identify disruption to improve the lives of its members and gain competitive advantage.


What if I want something more interactive than the book?

For the same time that it takes to enjoy your lunch, you could be learning about HOW to activate your data. Learn more about the Data Activation Series.


10x the MX

Building a Data-Infused Workplace

A member-centric data culture (the heart) and leveraging data to transform (the head) are complementary processes with the heart helping to accelerate the head. We partner with you to help you 10 x the MX, specifically creating the member-centric data mindset that allows credit union talent to do the following:

  • Create a distinctive member experience powered by technology and obsessive member focus.

  • Leverage the power of cross-functional teams that generate high-speed innovation and result in a strong pipeline of new products to meet member needs.

  • Build a robust data consumption capability to propel the credit union to scale fast and efficiently and stay competitive in the future.


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