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Love at First Insight: The Heart of Data-Driven Connections


In the world of credit unions, data is not just numbers and graphs; it's the lifeblood of member relationships. Thriving in this landscape means seeing beyond the figures to the stories they tell. Let's focus on the harmony of strategic data use and member satisfaction.


The Journey Begins

Picture a credit union, rich in heritage and commitment yet facing a modern dilemma: a wealth of data but an absence of deep, analytical engagement. Enter the heroes of our story: a team armed with a mission to fuse data with insightful action.


The Transformation

Through a symphony of cross-functional collaboration and an educational push towards critical thinking, this credit union embarked on a transformative journey. By adopting data analytics into their cultural fabric, they found a rhythm that resonated across departments, from the C-suite to the frontline staff.


Triumphs and Revelations

The results? A tangible shift in problem-solving and decision-making that empowered employees and enhanced member experiences.  Helping to reduce the frictions that members have doing business with the credit union established the foundation of data use cases.

Use case after use case, we witnessed the blossoming of potential, the quickening of progress, and the deepening of trust between the credit union and its members.


The Future: Data-Infused and Member-Centric

As we look ahead, the roadmap is clear: continue to harness data analytics, not just as a tool, but as a compass guiding credit unions towards member-centric solutions that feel as personal as a handwritten note.


Data is more than a matchmaker; it's a catalyst for enduring relationships. It's not just about the success stories; it's about the daily victories that come from truly knowing and serving members through the lens of their data.


With insight and strategy, let's keep nurturing these relationships. Let's celebrate each milestone on this journey of improving our members' financial lives.



Elevate your data leadership in 2024 with the

Data isn't just a tool in credit unions—it's the key to unlocking new opportunities, improving members' financial lives, and achieving your credit union mission. The Data Activation Series is your ticket to becoming a confident, capable, and proficient data leader. It's about making data work for you, your credit union, and your members. It's your passport to a data-driven future where you lead confidently and shape your credit union's destiny.

Registration for 2024 Sessions is available NOW!


Unlock your Credit union's full potential to elevate its members' lives!

10x the MX leverages cross-functional teams to create collaborative, effective solutions driving meaningful impact. We specialize in helping credit unions activate their data to accelerate and elevate their members' lives.

Learn how Corning Credit Union used 10X the MX to:

  • Increase member experience and satisfaction

  • Improve organizational efficiency and processes

  • Empower credit union talent, boosting satisfaction and building critical thinking and execution capability.


Data Strategy


First City Credit Union

Learn how First City Credit Union partnered with THRIVE to help them identify their gaps in existing data efforts, gain clarity on member needs and wants, and build a multi-year roadmap for data success.

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