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Thoughts and Predictions on 2023

Since the pandemic, predicting member behaviors & trends and the economy have been more accurate with a shake of the magic 8 ball. But that doesn't stop us, does it?

For an enjoyable insight on what some of your local credit union experts think, check out the annual podcast where John Best flags an imminent Quantum Break, I confront shrinkflation, John Janclaes ponders employee burnout, and Glen Sarvady charts FedNow's road ahead. Also, discussions of tech layoffs, the battle for deposits, SMBs' health, and an even wilder than usual set of Bitcoin price predictions.

Enjoy this lovely bit of insight from Gartner for something more global in nature. Notice the categories as well as the time horizons. The categories can be broken into three distinct areas:

Economic impacts

  • Investment

  • social

Consumer environment

  • Protest

  • Customer

  • Metaverse

  • Talent

  • Pay gap

  • Employee

Business relationships

  • Sovereignty

  • Ecosystems

  • Sustainability

As we think about what impacts and drives change, these three areas do. How is your credit union looking at these three areas, and what insights do you see?

In terms of the time horizons, notice the shortest is 24 months. We often think about what we can accomplish in 12-month blocks. While this has advantages, extending the time can also be helpful. Be mindful of adding benchmarks to help you stay focused and on task.

Best of luck this year with both your forecasts and your accomplishments.


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We believe that data activation doesn't have to feel overwhelming or expensive to be impactful. After helping over 600 credit union leaders launch their data journeys, we have identified several consistent knowledge gaps. We have worked hard to fill these gaps with a variety of educational offerings:

There is something for everyone!

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